Oprah ratings plummet on her OWN network
Posted by webmasterJan 7
What would anyone expect? Oprah is a megalomaniac that believes that she has somehow made the world a better place. You go Oprah!
Oprah Winfrey’s new cable network is having some early growing pains.
After exploding out of the gate in the ratings (and on a Saturday, no less), viewership for OWN has declined significantly.
While OWN’s premiere averaged 1 million primetime viewers last weekend, Sunday dropped to 822,000. Monday fell to 394,000, followed by Tuesday hitting 315,000. In the network’s target of women 25-54, OWN went from an opening night rating of 0.6 to a 0.2 at the start of the week.
Compared to other women’s networks, OWN was still remarkably competitive, though entrenched rivals like Oxygen and WE have mostly closed the gap (with Lifetime remaining out in front).
After heavy curiosity-driven tune-in, such a steep decline isn’t really all that surprising. Cable network have historically launched soft and quiet, gathering viewers and content gradually over a period of years. It’s OWN’s strong debut that remains truly unusual here, and proves there’s plenty of viewer interest in the channel.
OWN CEO Christina Norman points out that the network is just getting started, and on its way to its goal of 600 hours of original programming.
“Launch is only the beginning for us,” she says. “Our goal was to double Discovery Health Channel’s ratings and move from a network ranked in the 40s to a network ranked in the 20s. So far we’re meeting those figures.”
Stay tuned, Oprah is about to take the stage at TCA press tour and face a roomful of critics. Should be interesting…
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Being graduate school educated and a feminist, I was appauled to learn that an educational health network was being replaced with the egocentric likes of Oprah Winfrey! There were several shows on DHC that I regularly DVRd for later viewing! How could DHC bow down to Oprah Winfrey!!!! Sure, out of curiosity, I tuned in on January 3rd, but spent all of ten minutes checking it out. Comparing the early morning movies and afternoon pat Oprah on the back programming they dub "original programming, to the health – related programming DHC provided, DHC wins hands-down! Please, bring DHC back on this or another cable channel, PLEASE!
Its really sad indeed. I read your comment and thought, not another attack on my intelligence. I am not a smart man and I am not a good writer, for this I apologize.
But then I read your comment and it hit me like a breath of fresh air. A woman, feminist that does not like Oprah! A rare find indeed. Have a good day and thanks for the comment. JD
Her network sucks!! Bring back Discovery Health!! I understand that FitTV now has the programming for that channel but some people don't get that channel on their lineup and with $ being so tight we can't afford to upgrade so we can get it. The shows on Discovery Health were much more entertaining and educational than OWN's lineup!!
She is Oprah. If the cable networks don't carry her show, she will use her billion dollar empire to sue them. JD